Ken Favaro, strategy expert, discusses the importance of incentivizing organic growth within organizations. He emphasizes the need to avoid labeling business units and highlights strategies for consistent growth, including balancing growth engines and nurturing cash cows, and overcoming resistance during challenging times.

Today’s episode is about one of the most difficult questions facing marketers today–how can brand building and performance marketing work better together? In the recently released May/June issue of the one-and-only Harvard Business Review, Jim collaborated with two other authors to write an article about how to maximize both brand and performance marketing. For this week's episode, Jim is joined by his co-authors of the Harvard Business Review story, Professor Cait Lamberton from the Wharton School at the University of Pennsylvania, and Ken Favaro, the former CEO of Marakon Associates and currently the Chief Strategy Officer at BERA brand management. Join Jim, Cait and Ken as they break down lessons learned from the article, their experiences working together, and what new questions they have now that the 11-page article has been published. Plus, tune in for advice from Ken and Cait on how listeners can work toward having their own writing published in the Harvard Business Review.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jim Stengel, Cait Lamberton, and Ken Favaro discuss the need to move beyond the 'brand vs. performance' debate in marketing. They emphasize the importance of providing value to consumers, measuring brand equity, and optimizing resource allocation using data and metrics. They introduce the FRMU model and discuss the emotional relationship consumers have with brands. The chapter also highlights the influence of the Barbie movie on Mattel's brand and stock price, and the relationship between performance marketing and brand.