Join sound design experts Billy Sorrentino, Hugo Verweij, and Kelly Jacklin from Apple as they reveal the magic behind iconic sounds like the Tritone alert. They discuss the blend of historical influences and modern techniques in crafting immersive soundscapes. The team also dives into the intriguing evolution of Apple's notification sounds, exploring user emotions and creativity behind each tone. Uncover the whimsical journey of sound design at Apple, where each beep and chirp is meticulously crafted to enhance the user experience.