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Twenty Thousand Hertz
The Sound of Apple 1.0
Jul 31, 2024
Join sound design experts Billy Sorrentino, Hugo Verweij, and Kelly Jacklin from Apple as they reveal the magic behind iconic sounds like the Tritone alert. They discuss the blend of historical influences and modern techniques in crafting immersive soundscapes. The team also dives into the intriguing evolution of Apple's notification sounds, exploring user emotions and creativity behind each tone. Uncover the whimsical journey of sound design at Apple, where each beep and chirp is meticulously crafted to enhance the user experience.
30:04
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Quick takeaways
- Apple's sound design integrates closely with visual elements, creating a cohesive user experience through collaboration among multidisciplinary teams.
- The design team draws historical inspiration, such as minute repeaters, to evoke nostalgia in modern products like the Apple Watch.
Deep dives
The Importance of Sound Design at Apple
Sound design is an integral part of Apple's product development process, often initiated alongside visual design. The sound design team, consisting of audio engineers, composers, and interaction designers, collaborates closely to create a unified user experience. This multidisciplinary approach allows for a seamless integration of audio with hardware and user interface elements, enhancing the overall feel of the devices. By involving sound designers from the very start, Apple ensures that sound becomes an intrinsic aspect of the product rather than an afterthought.
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