Kelly Hopping

Kelly Hopping, CMO of Demandbase, shares her expertise in leading a large marketing organization with a focus on full-funnel strategies. She discusses how to structure teams that include brand, content, and SDRs while ensuring alignment on pipeline goals. Kelly dives into the importance of balancing short-term targets with long-term positioning and reveals her team's innovative use of AI. With insights on adapting to market dynamics and effective annual planning, she provides valuable advice for B2B marketing leaders looking to scale their efforts.

The podcast features Kelly Hopping, CMO at Demandbase, discussing the three pillars of a modern go-to-market strategy and aligning sales with marketing. They delve into creating cohesive customer journeys, the importance of feedback loops, and leveraging AI for marketing strategies. Kelly also shares insights on achieving work-life balance in the marketing industry.

Kelly Hopping, Demandbase’s CMO, discusses the new era of ABM focusing on aligning sales and marketing teams, optimizing content creation, and prioritizing content consumption. She emphasizes the importance of efficient ABM strategies, bite-sized searchable content, and strategic distribution to resonate with the target audience.