Keith Perhac
Consultant and founder running a small consultancy, focused on productization of consulting work and recurring-revenue models. Appears on the episode to discuss transitioning from freelancing to productized services and retainers.
Best podcasts with Keith Perhac
Ranked by the Snipd community
Oct 27, 2020 • 38min
Episode 520 | Why a Million Dollar Agency Quit It All and Moved to SaaS
Keith Perhac, founder of SegMetrics and former owner of a million-dollar marketing agency, shares his bold transition from agency life to SaaS. He details why he chose this path and the unique positioning of SegMetrics in the analytics market. The conversation touches on handling growth plateaus, the emotional complexity of shifting focus, and the importance of customer journey understanding. Keith also emphasizes the challenges of bootstrapping and strategic pricing, adding humor to the mix as he reflects on programming mishaps.
Jul 17, 2013 • 1h 15min
Kalzumeus Podcast 5: Quitting Consulting Via Productization
Keith Perhac, a consultant and founder focused on productizing consulting work, shares insights on transitioning from freelancing to stable revenue. He discusses the challenges of consulting, like overhead and income instability, and explores how to create recurring revenue through retainer agreements and productized services. The conversation delves into effective pricing strategies, the importance of email lists for nurturing client relationships, and choosing profitable topics for info-products based on client requests.
