Keith Perhac, founder of SegMetrics and former owner of a million-dollar marketing agency, shares his bold transition from agency life to SaaS. He details why he chose this path and the unique positioning of SegMetrics in the analytics market. The conversation touches on handling growth plateaus, the emotional complexity of shifting focus, and the importance of customer journey understanding. Keith also emphasizes the challenges of bootstrapping and strategic pricing, adding humor to the mix as he reflects on programming mishaps.
