Katy Clarke, an expert in building successful multi-day tour businesses in Italy, chats about her journey from IT to travel. She shares how podcasting and affiliate marketing can strengthen community connections. Katy discusses the importance of partnering with local tour operators to boost revenue through affiliate sales. Moreover, she emphasizes storytelling and unique experiences as key to sustainable tourism while fostering lifelong friendships among travelers. Collaboration, honesty, and creating value are essential ingredients for a thriving tour business.
