Tourpreneur Tour Business Podcast
Growing a Multi-Day Tour Business with Katy Clarke
Mar 3, 2023
Katy Clarke, an expert in building successful multi-day tour businesses in Italy, chats about her journey from IT to travel. She shares how podcasting and affiliate marketing can strengthen community connections. Katy discusses the importance of partnering with local tour operators to boost revenue through affiliate sales. Moreover, she emphasizes storytelling and unique experiences as key to sustainable tourism while fostering lifelong friendships among travelers. Collaboration, honesty, and creating value are essential ingredients for a thriving tour business.
51:38
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Quick takeaways
- Building strong relationships with local tour operators enhances affiliate sales and creates a mutually beneficial revenue-generating network.
- Podcasting serves as a powerful marketing tool, fostering audience loyalty and trust through engaging narratives about authentic Italian experiences.
Deep dives
Harnessing Facebook Groups for Market Research
Building a Facebook group can provide valuable insights into audience behavior, but it may not serve as the primary audience for tour operators. In a group with 95,000 members, most users often seek quick answers rather than engage in in-depth conversations about specific tours. Despite this limitation, the group serves as an excellent platform for forging relationships with local day tour operators in Italy, enhancing affiliate sales and advertisements. The strong partnerships established through this group allow for mutual recommendations, creating a revenue-generating network that benefits all involved.
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