Katie Wilson

In this engaging discussion, Katie Wilson, Co-founder & CEO of BelliWelli, shares her journey from battling personal gut issues to launching a revolutionary fiber brand. She highlights the importance of fiber in maintaining gut health and debunks myths about fiber intake. Katie reveals her viral 'Hot Girls Have IBS' campaign and discusses creative marketing strategies that made gut health conversations mainstream. With insights into the different types of fiber and common gut-damaging habits, she inspires listeners to prioritize gut wellness for overall health.

In this insightful conversation, Katie Wilson, co-founder and CEO of BelliWelli, shares her journey in making gut health fun and accessible. She discusses the unique challenges of marketing fiber products and addresses the overwhelm faced by millennial women in wellness. From an unexpected pitch to Walmart shifting their focus from bars to powders, Katie reveals innovative strategies for retail expansion and the importance of combining fiber with probiotics and electrolytes. Her passion for enhancing digestive wellness shines through!