Katie Swick
Global Sales Enablement Lead at Stripe
Best podcasts with Katie Swick
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Feb 7, 2024 • 56min
Turning Buyer's Problems Into Opportunities
Guests Jen Allen-Knuth, Katie Swick, and Richard Rivera discuss the challenges sales representatives face in the evolving market landscape. They debate on whether sales teams overemphasize product knowledge or understanding buyer's needs. They also touch on the significance of maintaining a balance of selling and helping, recognizing pain points, and solving problems for buyers.
