Kathy McPhillips
Chief Growth Officer at Marketing AI Institute and co-host of this episode.
Best podcasts with Kathy McPhillips
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6 snips
Jun 20, 2023 • 56min
#52: 15 AI Questions Everyone is Asking
Kathy McPhillips, Chief Growth Officer at Marketing AI Institute, dives deep into AI's impact on marketing strategies. She tackles pressing questions like how to blend human creativity with AI's efficiency and the importance of collaboration between marketing and IT departments. Kathy also discusses the challenges of AI-generated content and plagiarism concerns, urging marketers to maintain originality. Additionally, she shares practical strategies for integrating AI into marketing workflows, highlighting the evolving roles in a tech-driven landscape.
5 snips
Dec 19, 2023 • 57min
#77: 15 AI Questions Everyone is Asking - Round 2
Join Kathy McPhillips, Chief Growth Officer at Marketing AI Institute, as she tackles key questions about the evolving AI landscape. Discover how businesses can transition to a unified AI strategy and the importance of data privacy. Learn about generative AI's impact on marketing roles and the need for reskilling. Kathy also shares effective strategies for small businesses to leverage AI tools while maintaining a personal touch. Plus, insights on the role of human oversight in ensuring AI accuracy make this discussion a must-listen!
