#52: 15 AI Questions Everyone is Asking

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Jun 20, 2023

Kathy McPhillips, Chief Growth Officer at Marketing AI Institute, dives deep into AI's impact on marketing strategies. She tackles pressing questions like how to blend human creativity with AI's efficiency and the importance of collaboration between marketing and IT departments. Kathy also discusses the challenges of AI-generated content and plagiarism concerns, urging marketers to maintain originality. Additionally, she shares practical strategies for integrating AI into marketing workflows, highlighting the evolving roles in a tech-driven landscape.

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INSIGHT

Defining Generative AI

Generative AI creates various content formats like text, images, and videos.
It's rapidly changing marketing and other disciplines by automating content creation.

ADVICE

Balancing AI and Human Creativity

Use AI to amplify human creativity, not replace it.
Treat AI as a strategy assistant or powerful intern to enhance your creative process.

ADVICE

Maintaining Writer Value in the Age of AI

Writers can maintain value by creating authentic, human content that AI cannot replicate.
Focus on in-person events, podcasts, interviews, and editorials to share unique human perspectives.

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After 26 Intro to AI classes since November 2021, we’ve seen quite the gamut of questions from our attendees. So far in 2023, we’ve hosted seven classes, with a collective 147 questions asked. We wanted to take this week’s podcast episode and run through the most commonly asked questions–and answers. We hope you enjoy this episode, and join us for our next Intro to AI for Marketers class on June 28!

00:07:03 — How do you define "generative" in the context of AI, and how might it be applied in various marketing disciplines, such as marketing, design, or podcasting?

00:08:07 — How can marketers balance the integration of AI in their strategies while maintaining the human touch and creativity in their campaigns? How will the role of human creativity evolve within this AI-driven landscape?

00:11:14 — As AI continues to improve, how can writers maintain their value in a world where AI is getting better at creating flowing and creative content?

00:13:13 — Given the rapid pace of change in marketing technology, what advice would you offer to businesses trying to navigate the influx of AI tools in the market, and how can they build a coherent tech stack?

00:16:01 — As more and more AI-based companies emerge, how can marketers discern which ones to invest in for their company's specific needs?

00:19:09 — How can the marketing department work collaboratively with IT/AI/technology teams to leverage AI capabilities?

00:20:48 — Do marketers need to be concerned with plagiarism when using AI writing tools? Do AI writing detection tools work?

00:25:43 — How can someone verify the content generated by AI?

00:28:33 — Can AI replace or supplement roles like graphic designers? And how accessible are these AI tools for non-designers to create their own visuals?

00:30:08 — What are the potential impacts and opportunities for agencies as AI technology advances? How can they adapt today to ensure they aren't left behind?

00:32:56 — In terms of language capabilities, how far have AI tools come, and what can expect moving forward?

00:36:01 — Given the rise of privacy concerns with AI tools, what guidelines should companies follow while using AI models like ChatGPT?

00:38:06 — How can companies ensure they comply with copyright regulations when generating images with AI? How do you envision the evolution of copyright legislation in the context of large language model AI? How should companies handle their proprietary data?

00:44:13 —I want to get started TODAY. What are some steps I should take immediately to learn or to identify ways I should get started?

00:47:03 — As we move toward an increasingly AI-driven world, what are your thoughts on the future role of humans? What advice would you give to those who might feel threatened by the rise of AI?

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