Kathleen Schmidt
Book marketing expert with nearly 20 years of experience in major publishing companies. She runs her own book marketing firm and writes the newsletter "Publishing Confidential."
Best podcasts with Kathleen Schmidt
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May 28, 2025 • 36min
Building Influence and Community: The Future (and Power) of Author Newsletters
In this engaging discussion, Kathleen Schmidt, Founder of Kathleen Schmidt Public Relations and a seasoned professional in publishing, shares insights from her journey in the industry. She highlights the power of newsletters, sharing her experience with 'Publishing Confidential,' which boasts a vibrant community of 16,000 subscribers. Kathleen emphasizes authenticity in content, the importance of consistent engagement, and how newsletters can foster connections between authors and readers. Future plans, including potential branded events and a podcast, also hint at exciting developments.
Oct 24, 2024 • 26min
How to market a book in the age of Tiktok
In this engaging discussion, Kathleen Schmidt, a seasoned book marketing expert with nearly two decades of experience, shares her insights on the evolving landscape of book promotion. She highlights the crucial role of social media, especially TikTok, in connecting authors with their audiences. Kathaleen discusses effective strategies for book cover design, influencer collaborations, and the importance of navigating a crowded market. She also touches on the challenges and opportunities faced by both traditional and self-published authors in this digital age.
