The Business of Content with Simon Owens
How to market a book in the age of Tiktok
Oct 24, 2024
In this engaging discussion, Kathleen Schmidt, a seasoned book marketing expert with nearly two decades of experience, shares her insights on the evolving landscape of book promotion. She highlights the crucial role of social media, especially TikTok, in connecting authors with their audiences. Kathaleen discusses effective strategies for book cover design, influencer collaborations, and the importance of navigating a crowded market. She also touches on the challenges and opportunities faced by both traditional and self-published authors in this digital age.
26:29
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Quick takeaways
- Authors now have direct access to their audience through platforms like TikTok and Substack, changing the marketing landscape significantly.
- The design of a book cover is crucial in attracting readers, as it serves as the first impression in a competitive marketplace.
Deep dives
The Changing Landscape of Book Publicity
The book publicity environment has significantly transformed, characterized by an increase in the number of books published and a corresponding decline in available media coverage. Authors now face intense competition as media outlets scale back, leaving fewer opportunities for traditional book reviews, especially following widespread newspaper layoffs. Despite the challenges, there is a growing ecosystem of platforms, including podcasts and newsletters, which authors can leverage to promote their work. This change has allowed authors to engage with their readers directly through social media and other digital tools, thus diminishing the reliance on traditional publishing gatekeepers.
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