Katelyn Baughan

In this discussion, Katelyn Baughan, a seasoned email expert known for her work with National Geographic and the Trevor Project, shares her insights on crafting engaging email welcome series for nonprofits. She highlights the importance of a personalized approach and demonstrates a strategic sequence of four emails over 12 days. The conversation covers the critical role of storytelling, effective KPIs, and the risks of relying solely on social media. Katelyn even offers a bonus coaching call and a customizable email template for listeners eager to improve their engagement tactics!

Katelyn Baughan, founder of KB Digital, shares her expertise in boosting nonprofit fundraising through email marketing. She emphasizes the importance of donor retention and engaging supporters beyond their initial contribution. Katelyn offers practical tips on automating communications, improving email effectiveness, and using AI for better content creation. Listeners learn about common pitfalls in email strategies and the significance of consistency and compelling subject lines to enhance donor engagement.