Missions to Movements
How to Craft a High Engaging Email Welcome Series for Nonprofits
Aug 28, 2024
In this discussion, Katelyn Baughan, a seasoned email expert known for her work with National Geographic and the Trevor Project, shares her insights on crafting engaging email welcome series for nonprofits. She highlights the importance of a personalized approach and demonstrates a strategic sequence of four emails over 12 days. The conversation covers the critical role of storytelling, effective KPIs, and the risks of relying solely on social media. Katelyn even offers a bonus coaching call and a customizable email template for listeners eager to improve their engagement tactics!
28:18
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Quick takeaways
- A well-crafted email welcome series consisting of four emails sent over 12 days is crucial for nurturing new nonprofit supporters.
- Personalization in email marketing significantly enhances engagement by connecting content to subscriber interests, fostering emotional connections with the nonprofit's mission.
Deep dives
The Importance of Email Welcome Series
Email Welcome Series are crucial yet often overlooked tools in nonprofit communications. These series target new supporters right after they engage with the organization, such as making a donation or subscribing to an email list. At this initial stage, supporters are the most receptive, making it the optimal time for nonprofits to nurture these relationships. For instance, with the right email strategy, organizations can connect new subscribers to their mission and increase long-term engagement.
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