Kate Trumbull, EVP and CMO of Domino's Pizza, dives into the fast-food brand's evolving marketing strategies amid inflation and changing consumer habits. She shares insights on innovative campaigns like 'Emergency Pizza' and the 'Hungry for More' initiative aimed at enhancing food quality and customer value. Trumbull discusses the importance of adapting to cultural trends and the brand's historical efforts to regain customer trust, while exploring the balance between engaging franchisees and responding effectively to market pressures.