Kat Greenbrook

Kat Greenbrook, a Data Storyteller from Aotearoa, New Zealand, empowers data professionals through her book, 'The Data Storyteller's Handbook.' In this conversation, she unveils the art of data storytelling, highlighting how to tailor narratives for specific audiences. Key topics include the problem-goal-action-impact framework, ethical storytelling practices, and the innovative scrollytelling technique for engaging presentations. Kat also emphasizes the need for empathy in narratives about social inequality, urging clarity and relevance to drive impactful communication.

New Zealand-based data storyteller, Kat Greenbrook, shares insights on creating business impact using data storytelling. She discusses frameworks for plotting time and character data stories, bridging knowledge gaps with stakeholders, and keeping things honest. Also, she talks about the evolution of data storytelling, types of data stories, and approaches to measuring ROI of data storytelling.

In this engaging discussion, Kat Greenbrook, a data storyteller from Aotearoa, New Zealand, shares her journey from analytics to storytelling, driven by the desire to make data impactful. She highlights why communication skills are crucial yet often overlooked in analytics. Kat advocates for moving beyond pretty visuals to clear messages, emphasizing a structured storytelling process that includes understanding data limitations. She also touches on the evolving role of AI in storytelling and the importance of teaming technical experts with communicators for greater effect.