DataFramed
#298 Data Storytelling Skills to Increase Your Impact with Kat Greenbrook, Author of The Data Storyteller's Handbook
Apr 21, 2025
Kat Greenbrook, a Data Storyteller from Aotearoa, New Zealand, empowers data professionals through her book, 'The Data Storyteller's Handbook.' In this conversation, she unveils the art of data storytelling, highlighting how to tailor narratives for specific audiences. Key topics include the problem-goal-action-impact framework, ethical storytelling practices, and the innovative scrollytelling technique for engaging presentations. Kat also emphasizes the need for empathy in narratives about social inequality, urging clarity and relevance to drive impactful communication.
48:34
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Quick takeaways
- Understanding your audience is crucial for effective data storytelling, as different stakeholders have unique motivations and interests.
- Utilizing the Problem-Goal-Action-Impact framework can help structure data narratives, enhancing clarity and strategic impact in decision-making processes.
Deep dives
Importance of Audience Engagement in Data Storytelling
Data storytelling hinges on audience engagement and relevance. A compelling data story resonates with the audience’s interests; otherwise, even the most intriguing data may not be perceived as valuable. Effective storytellers craft narratives that address real-world problems, making their work significant and impactful for the business. This means understanding the audience's context and motivations, which can vary widely between, for example, analytic professionals and marketing teams.
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