Kat Chen

In this engaging discussion, Kat Chen, the Retail editor at Business of Fashion, explores the trendy concept of ‘third places’ in retail. She dives into how stores are reimagining themselves with seating and in-store cafés to enhance customer experience and community. Chen critiques the notion of using these spaces as mere sales tactics, emphasizing the importance of authentic connections over commercial motives. With insights into successful and failed attempts, she argues for the significance of low-pressure environments in cultivating genuine brand loyalty.