Karthik Vijayakumar

Join Karthik Vijayakumar, host of the Launch Plan podcast and founder of Design Your Thinking, as he unpacks the secret sauce behind creating offers that no one can resist. He shares a powerful three-step method that aligns products with consumers' immediate desires and psychological needs. Listeners will learn to identify six fundamental human needs that drive consumer behavior, enhancing their marketing strategies. Get ready to transform your sales pages, emails, and social media posts into irresistible invitations!