The Smart Passive Income Online Business and Blogging Podcast SPI 596: How to Craft Irresistible Offers with Karthik Vijayakumar
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Jul 22, 2022 Join Karthik Vijayakumar, host of the Launch Plan podcast and founder of Design Your Thinking, as he unpacks the secret sauce behind creating offers that no one can resist. He shares a powerful three-step method that aligns products with consumers' immediate desires and psychological needs. Listeners will learn to identify six fundamental human needs that drive consumer behavior, enhancing their marketing strategies. Get ready to transform your sales pages, emails, and social media posts into irresistible invitations!
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Qualities of Irresistible Offers
- Craft irresistible offers by focusing on high perceived value, entertainment, empathy, urgency, and results.
- These qualities make offers appealing and encourage purchases.
Three-Step Offer Creation Process
- Create irresistible offers by identifying your target buyer, creating a buyer profile, and crafting the offer.
- Apply this process to sales pages, emails, and ads.
The Ice Cream Seller
- Two men tried selling goods on a beach; one sold toys, the other lemonade and ice cream.
- The ice cream vendor succeeded by addressing the immediate needs of beachgoers on a hot day.