Kari Hanson, CMO at Robin, shares her expertise in creating new market categories, particularly in flexible work solutions. She explains why it's beneficial to define new spaces rather than compete in existing ones. Kari discusses effective positioning strategies, the importance of thought leadership, and overcoming market inadequacies. She also highlights how personal narratives foster trust and emphasizes adapting workplace dynamics in a post-pandemic world. Expect insights on sustaining momentum and the power of storytelling in marketing.