Karan Sood

Karan Sood, a global pricing expert with over a decade in revenue management, dives deep into the effects of tariffs on businesses. He discusses how different industries must avoid one-size-fits-all strategies and highlights the importance of tailored pricing approaches. Karan emphasizes cross-department collaboration to effectively manage the financial implications of tariffs. He also shares insights on creating flexible pricing models to adapt quickly to market changes and the necessity of transparency with customers during these transitions.

Emily Kramer, co-founder of MKT1, Bill Wilson, founder of Pace Pricing, and Karan Sood, director at Rakuten Kobo, dive into the often daunting world of B2B pricing pages. They share crucial insights on crafting clear and transparent pricing, identifying common pitfalls in pricing strategies, and structuring tiers effectively. Listeners will learn about the importance of social proof, risk reversal, and the debate over displaying prices versus contact forms. Live teardowns of real pricing pages offer actionable lessons for improving conversions.