KaraLynn Lewis

KaraLynn Lewis, a Fractional GTM & Partnerships Leader, shares her expertise in building successful SaaS partnerships. She discusses the common pitfalls that lead to partnership failures and the importance of mutual value creation. KaraLynn explains the different types of partnerships, including referral and affiliate models, and offers actionable strategies for establishing effective partner programs. She emphasizes the significance of accountability and understanding partner goals to foster enduring relationships that drive revenue.