Jyll Saskin Gales
Host and creator of the Inside Google Ads podcast with experience working at Google and now coaching advertisers; provides practical guidance on Google Ads campaign setup and optimization.
Top 5 podcasts with Jyll Saskin Gales
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8 snips
May 2, 2024 • 16min
Which keyword match type is best in Google Ads?
Jyll Saskin Gales discusses recent changes in Google Ads match types, including the shift towards semantic relevance. Topics include the efficiency of broad match keywords, strategies for excluding brand names, and using match types effectively in Google Ads campaigns. She also challenges listeners to troubleshoot declining performance and advocates for hiring a Google Ads coach.
May 9, 2024 • 13min
Should you use Maximize Conversions bidding?
Google Ads bid strategies expert Jyll Saskin Gales discusses the benefits of Maximize Conversions Bidding for small businesses, why it's better than Maximize Clicks, and when to switch to Target CPA or Target ROAS Bidding. The episode also includes an Insider Challenge for Google Ads skills testing.
Apr 25, 2024 • 13min
How do I get a job after the Google Ads certifications?
Expert Jyll Saskin Gales shares tips on Google Ads certifications and landing a job in PPC. Topics include certification sequence, career paths, pricing strategies, and client acquisition. Learn how to kickstart your Google Ads career with actionable advice from the podcast.
Apr 18, 2024 • 23min
Special Episode: Rapid-fire Reddit
Jyll Saskin Gales shakes up her podcast format with a Reddit-inspired Q&A session on essential PPC topics. From conquering competitor searches to unraveling budget mysteries, the episode covers key strategies for maximizing performance. Tune in for insightful tips on Quality Score, bid strategies, and the future of Remarketing Ads.
Mar 21, 2024 • 9min
What is your CPC going to be?
Expert Jyll Saskin Gales discusses using Google Ads Keyword Planner tool for estimating CPC, competitor targeting strategies, and differentiating between Keyword Planner, Performance Planner, and Reach Planner. Packed with actionable tips for strategic campaign planning and analysis.
