Jyll Saskin Gales

Jyll Saskin Gales discusses recent changes in Google Ads match types, including the shift towards semantic relevance. Topics include the efficiency of broad match keywords, strategies for excluding brand names, and using match types effectively in Google Ads campaigns. She also challenges listeners to troubleshoot declining performance and advocates for hiring a Google Ads coach.

Google Ads bid strategies expert Jyll Saskin Gales discusses the benefits of Maximize Conversions Bidding for small businesses, why it's better than Maximize Clicks, and when to switch to Target CPA or Target ROAS Bidding. The episode also includes an Insider Challenge for Google Ads skills testing.

Jyll Saskin Gales, a seasoned Google Ads coach and educator, joins Fred Vallaeys to explore the evolving landscape of PPC. They discuss the shift from tight control to strategic guidance in automation and smart bidding, highlighting the importance of setting conversion goals over micromanaging every detail. Jyll reveals how optimizing Performance Max campaigns hinges on three key levers: conversion settings, bid strategy, and creative assets. Plus, she shares pitfalls of manual bidding and the value of audience signals, emphasizing the significance of micro-conversions for low-volume accounts.

Expert Jyll Saskin Gales shares tips on Google Ads certifications and landing a job in PPC. Topics include certification sequence, career paths, pricing strategies, and client acquisition. Learn how to kickstart your Google Ads career with actionable advice from the podcast.

Jyll Saskin Gales shakes up her podcast format with a Reddit-inspired Q&A session on essential PPC topics. From conquering competitor searches to unraveling budget mysteries, the episode covers key strategies for maximizing performance. Tune in for insightful tips on Quality Score, bid strategies, and the future of Remarketing Ads.