Inside Google Ads with Jyll Saskin Gales Which keyword match type is best in Google Ads?
8 snips
May 2, 2024 
Jyll Saskin Gales discusses recent changes in Google Ads match types, including the shift towards semantic relevance. Topics include the efficiency of broad match keywords, strategies for excluding brand names, and using match types effectively in Google Ads campaigns. She also challenges listeners to troubleshoot declining performance and advocates for hiring a Google Ads coach.
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Exact Match is Loosening
- Exact match in Google Ads no longer requires exact text match but semantic similarity.
- Phrase match also now includes meanings, broadening the scope of matching substantially.
Google Monetizes Novel Searches
- Google changed exact match to include semantic variations to monetize new searches.
- This shift reflects the reality that 15% of daily searches are novel and previously unmonetized.
Keywords Are Evolving Away
- Keywords as traditionally known are fading in importance due to evolving match types.
- Advertisers must focus on website optimization and strong ad creative for future success.