Julie Willoughby

In this engaging discussion, Beth Esponnette, co-founder of Unspun, Jim Ajioka from Colorifix, and Julie Willoughby of Circ delve into the future of sustainable fashion. They explore revolutionary methods to fix the fashion supply chain, emphasizing on-demand production and microbial dyeing for a cleaner environment. The trio discusses the importance of enticing major brands to adopt sustainable practices and the necessity of a holistic approach to tackle industry waste. Their insights highlight the need for consumer awareness in driving change.

Julie Willoughby, Chief Commercialization Officer at Circ, discusses the environmental challenges of fast fashion, the impact of polyester laundering on ocean microplastics, and the water consumption of cotton cultivation. Circ employs innovative technology to transform textile waste into recycled thread. The conversation also explores the progress of the fashion industry towards sustainability and the need for change in mainstream practices.