Equity Special Episode: Who's betting on fashion tech?
Nov 24, 2023
In this engaging discussion, Beth Esponnette, co-founder of Unspun, Jim Ajioka from Colorifix, and Julie Willoughby of Circ delve into the future of sustainable fashion. They explore revolutionary methods to fix the fashion supply chain, emphasizing on-demand production and microbial dyeing for a cleaner environment. The trio discusses the importance of enticing major brands to adopt sustainable practices and the necessity of a holistic approach to tackle industry waste. Their insights highlight the need for consumer awareness in driving change.
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Obstacles to Sustainability
- Globalization and the pursuit of cheap production have created deeply ingrained supply chain practices.
- This makes it challenging to shift towards sustainable alternatives.
Brewing Bacteria for Dyeing
- Colorifix uses bacteria to deposit dyes, a more sustainable alternative to chemical dyeing.
- Addressing consumer concerns about the process involves explaining that clothes already contain microorganisms.
Collaborate with Leading Brands
- Partner with leading brands that have the power to promote sustainable practices.
- Early adoption by influential brands helps drive wider change.