Learn why value selling is crucial in the fast-paced sales environment as host Donald Kelly discusses with Julie Thomas, CEO of Value Selling Associates. They talk about the challenges facing sales teams, the importance of grabbing attention, and the power of being customer-centric in sales.

Julie Thomas, President and CEO of ValueSelling Associates, discusses value-based selling techniques and the impact of sales technology on salespeople. She shares her inspiring journey from junior sales executive to VP of Sales, emphasizing the importance of rigor and personalization in relationships. The chapter ends with a call to action for listeners to subscribe, share, and review the podcast.