Julie Olson, Beverage Industry Manager, and Trina Murray, Senior Scientist, explore the beverage landscape. They discuss trends in sparkling water, ready-to-drink teas and coffees, and alcohol. They also share tips on pairing familiar and bold flavors. Plus, they discuss the role of the sensory team in flavor development and the evolution of beverage flavors. Don't miss their discussion on watermelon flavor and the aviation cocktail. They also talk about serving recommendations and preferences for natural-tasting beverages, as well as their go-to drinks and favorite flavors.