Julie Eckersley

Julie Eckersley, a seasoned screen executive with two decades of experience and Austin Hayden, an academic and producer, delve into the paradigm shift in television production. They champion a 'freestyle' approach to create high-quality content on a budget. With insights on audience engagement shaped by platforms like TikTok, they stress the importance of innovative storytelling and community interaction. The duo also examines the unique challenges faced in Australia and the potential of short-form series evolving into diverse media ecosystems.