Ampel Audio

Freestyle TV - a manifesto for creating low cost TV.

15 snips
Nov 26, 2024
Julie Eckersley, a seasoned screen executive with two decades of experience and Austin Hayden, an academic and producer, delve into the paradigm shift in television production. They champion a 'freestyle' approach to create high-quality content on a budget. With insights on audience engagement shaped by platforms like TikTok, they stress the importance of innovative storytelling and community interaction. The duo also examines the unique challenges faced in Australia and the potential of short-form series evolving into diverse media ecosystems.
Ask episode
AI Snips
Chapters
Transcript
Episode notes
INSIGHT

Cost vs. Reach

  • Australian TV budgets are increasing while audiences fragment.
  • This creates a market problem demanding innovative solutions.
ANECDOTE

Low-Budget Successes

  • Julie Eckersley observed successful low-budget content creation in Australia, contrasting with the prevailing high-budget trend.
  • She cites Flunk, flunk.com, as an example of high-quality, low-budget content.
INSIGHT

Three-Tiered Market

  • The Australian TV market needs a third tier: cheaper productions alongside American and premium shows.
  • This allows risk-taking on new voices and formats, fostering industry growth despite contracting global markets.
Get the Snipd Podcast app to discover more snips from this episode
Get the app