Consultant, founder, strategist, and author Julie Atherton and customer relationship growth manager at Intercom Sean Gallagher join host Will Francis to tell us why Social Selling is more about value than sales. Julie and Sean discuss their original research, which Sean worked on while undertaking his master’s dissertation under Julie’s supervision. They also talk us through how a personal and company profile can complement one another, and how to go about starting meaningful relationships with industry leaders, among many other topics. Julie and Sean leave us with many practical sales tips on considering TikTok and other socials for selling, and the importance of consistency and genuineness in fostering leads. If you are interested in buying Julie's latest book "B2B Social Selling Strategy" then listen now to get an exclusive discount code from Julie. The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube. A full transcript of this episode is available on the DMI website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today If you enjoyed this episode please leave a review so others can find us!

Explore the evolution of social media strategy and business models, focusing on audience prioritization. Learn about the importance of understanding the target audience for effective social media campaigns. Discover insights on maximizing social media impact for business success, including influencer marketing and reputation management. Dive into discussions on AI, virtual influencers, and the role of social media in modern business strategies.

Julie Atherton, author of 'B2B Social Selling Strategy', discusses the power of social media in B2B sales, emphasizing the importance of building relationships and creating engaging content. The podcast explores navigating self-promotion in the workplace, leveraging personal branding for sales success, and the crucial role of metrics in evaluating social selling strategies.