The Marketing Book Podcast

477 Social Media Strategy by Julie Atherton

Mar 1, 2024

Explore the evolution of social media strategy and business models, focusing on audience prioritization. Learn about the importance of understanding the target audience for effective social media campaigns. Discover insights on maximizing social media impact for business success, including influencer marketing and reputation management. Dive into discussions on AI, virtual influencers, and the role of social media in modern business strategies.

01:30:11

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Episode guests

Julie Atherton

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Episode notes

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Quick takeaways

Selecting appropriate social media channels based on audience behavior is crucial for effective marketing.

Establishing trust and authenticity through engaging brand presence is key in social media marketing.

Choosing the right social media channels for campaigns optimizes resources and enhances engagement.

Deep dives

Understanding Audience Behavior on Social Media Channels

Selecting the appropriate social media channels can be challenging, requiring a detailed understanding of audience behavior on each platform. Different audiences engage uniquely on various channels, and being present on the wrong platforms can result in wasted time and resources.

Introduction

2min

Banter in Atherton

6min

Strategic Insights and Second Edition Updates for Social Media Book

2min

Evolution of Social Media Strategy and Business Models

19min

Exploring Evolving Business Models and Target Audience Prioritization for Social Media Strategies

5min

Understanding Audience for Social Media Success

23min

Strategic Social Media Channel Evaluation and Auditing

3min

Maximizing Social Media Impact for Business Success

26min

Exploration of AI, Influencer Industry, and Social Media Strategy

4min

Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement by Julie Atherton

ABOUT THE BOOK:

Social media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and the latest developments.

Integrated marketing and PR strategies are a requirement for all businesses. However, with the explosion of social media and content marketing, many organizations still struggle to know which channels to invest in and how to maximize their impact.

Social Media Strategy gives clear guidance with a simple structured approach to executing campaigns that work. It provides a blueprint for planning, delivering, and measuring social media's contribution to your business through:

Identifying and targeting audience segments
Maximizing social search
Enhanced reputation management
Managing a diversified influencer portfolio
Selecting the right channels for organic and paid social
Creating a process and structure to improve efficiencies
Using appropriate technology including AI

With explanations of best-practice tools and practical downloadable templates, this new edition includes new and updated interviews and case studies from industry leaders, influencers, and brands including TUI, Greggs, Lego, Ryan Air, and National Geographic.

Social Media Strategy delivers a long-term solution for maximizing social media-led business development.

ABOUT THE AUTHOR:

Julie is the founder of the social media transformation advisory and marketing consultancy Small Wonder.

A business leader, public speaker, consultant, and strategist with over 30 years of experience, she specializes in training and advising organizations from global brands to educational organizations and social enterprises on how to embed social media in their strategic development and growth.

Having worked both agency and client-side, she has a wealth of knowledge on delivering marketing, brand, and business strategy across almost every sector.

She is also the author of B2B Social Selling Strategy: Connect with Customers, Build Relationships and Drive Sales and her books are widely used by PR, marketing and sales professionals, and universities.

And, interesting fact – she once went paragliding in the Alps!

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/social-media-strategy-julie-atherton

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The Marketing Book Podcast

477 Social Media Strategy by Julie Atherton

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Understanding Audience Behavior on Social Media Channels

Importance of Building Brand Presence in Social Media

Strategic Channel Selection for Effective Campaigns

Improving Channel Utilization with Strategic Approach

Social Media Metrics Translation to Business Goals

Influencer Marketing and Reputation Management

Remember Everything You Learn from Podcasts