Julia Sonnevend

Join Professor Julia Sonnevend, an expert on the political role of charm, as she unpacks its growing influence in modern politics. She argues charm is reshaping democracy worldwide, weaponized by leaders like Jacinda Ardern and Kim Jong Un. Discover the five components of charming interactions and how visual media amplifies this phenomenon. Julia explores the risks of charm offensives, the importance of critical thinking, and the fine line between authenticity and deception in today's political landscape.

Julia Sonnevend, an Associate Professor of Sociology at the New School for Social Research, explores the fascinating dynamics of charm in politics. She reveals how today's leaders, like Jacinda Ardern and Viktor Orban, leverage relatable personas to win hearts and votes. Sonnevend examines how charm functions as a political tool, influencing public perception and international relations. From Angela Merkel's unconventional style to the transient charm of figures like Kim Jong-un, she highlights the cultural and historical contexts that shape political magnetism.