

Julia Sonnevend — Charming! (EP.230)
25 snips Aug 22, 2024
Join Professor Julia Sonnevend, an expert on the political role of charm, as she unpacks its growing influence in modern politics. She argues charm is reshaping democracy worldwide, weaponized by leaders like Jacinda Ardern and Kim Jong Un. Discover the five components of charming interactions and how visual media amplifies this phenomenon. Julia explores the risks of charm offensives, the importance of critical thinking, and the fine line between authenticity and deception in today's political landscape.
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Charm's Impact
- The world has shifted, where charm heavily influences election outcomes.
- This is unlike the pre-visual media era.
Kennedy-Nixon Debate
- In the 1960 presidential debate, radio listeners favored Nixon, while TV viewers preferred Kennedy.
- This highlights the growing importance of visual appeal in politics.
The Beer Test
- The "beer test" (which candidate would you rather have a beer with?) now significantly influences voter decisions.
- This shows a shift towards relatability in political leadership.