Julia Rubin

Julia Rubin, the Founder and CEO of Ami, dives into the intricate world of TikTok Shop strategy for beauty brands. She shares essential tips on optimizing shop operations, merchandising, and creating engaging content. Julia emphasizes the importance of combining product promotions with strategic ads to boost sales. She also discusses working with micro and proven creators for maximum impact. Throughout the conversation, Julia highlights the critical need for brands to master content velocity and resource commitment to succeed in this dynamic marketplace.