Ecomm Breakthrough The 4 Steps to Explode Your TikTok Shop Sales in 2026 with Julia Rubien
Dec 30, 2025
Julia Rubin, the Founder and CEO of Ami, dives into the intricate world of TikTok Shop strategy for beauty brands. She shares essential tips on optimizing shop operations, merchandising, and creating engaging content. Julia emphasizes the importance of combining product promotions with strategic ads to boost sales. She also discusses working with micro and proven creators for maximum impact. Throughout the conversation, Julia highlights the critical need for brands to master content velocity and resource commitment to succeed in this dynamic marketplace.
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Optimize Your Shop First
- Clean your TikTok Shop before marketing by optimizing merchandising, bundles, and homepage callouts.
- Treat shop operations as foundational because poor shop health blocks algorithmic momentum.
Keep Catalog Curated
- Consolidate product variations into single curated listings to avoid fracturing traffic.
- Feature 2–5 hero SKUs and exclusive bundles to improve algorithmic performance.
Use Bundles And GWPs
- Use bundles and GWP (gift with purchase) to raise AOV without eroding brand prestige.
- Offer TikTok-shop exclusives or early launches to drive urgency and value.