Julia Press

Join Julia Press, a reporter with a keen eye for food industry stories, as she peels back the layers of the orange juice market. Discover how 'not from concentrate' labels can be misleading relics of clever marketing wars between Tropicana and Minute Maid. Press reveals the fascinating evolution of orange juice from luxury to breakfast staple, shaped by innovative strategies and a complex narrative around consumer perceptions. Get ready for juicy insights into an industry that’s more transparent than you might think!