Joshua Perk

Founder and CEO of Vector, an ad tech company focused on contact-based advertising and precision audience targeting; appears to discuss CRM-driven personalization and privacy in marketing.

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Oct 6, 2025 • 15min

How to build a precise audience for your marketing

Join Joshua Perk, Founder and CEO of Vector, as he dives into the world of contact-based advertising. He outlines how marketers can reduce ad waste by targeting individuals with precision. Discover the evolution from account-based to contact-based marketing and why personalization is key. Joshua shares insights on leveraging CRM data for better ad relevance and balancing targeted efforts with privacy concerns. He also emphasizes starting small and experimenting with tools to achieve impactful results in an ever-evolving digital landscape.

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