The Hustle Daily Show How to build a precise audience for your marketing
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Oct 6, 2025 Join Joshua Perk, Founder and CEO of Vector, as he dives into the world of contact-based advertising. He outlines how marketers can reduce ad waste by targeting individuals with precision. Discover the evolution from account-based to contact-based marketing and why personalization is key. Joshua shares insights on leveraging CRM data for better ad relevance and balancing targeted efforts with privacy concerns. He also emphasizes starting small and experimenting with tools to achieve impactful results in an ever-evolving digital landscape.
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Contact-Level Targeting Cuts Waste
- Advertising wastes money because targeting operates at coarse account or demographic levels instead of individual contacts.
- Contact-level targeting is the first step to make ads more relevant and reduce wasted ad spend.
Signals Make Ads Feel Outbound
- Signals (like promotions or job changes) let advertisers make messages feel like thoughtful outbound touches.
- Combining contact-level targeting with signals creates personalized, timely ads.
Build Ads On CRM Data
- Use your CRM as the single source of truth to drive contact-based ads and personalization.
- Integrate deeply with CRM data (e.g., HubSpot) to reflect each contact's journey in ad targeting.