Michael Levin and Josh Lowitz, co-founders of Consumer Intelligence Research Partners, delve into Amazon's new discount storefront, Amazon Haul, designed to compete with rising competitors like Temu and Shein. They discuss how Amazon is adapting shopping habits for the TikTok generation with gamification techniques. The conversation touches on the shifts in Amazon Prime membership demographics, the substantial financial impact of subscriptions, and how these strategies aim to attract younger consumers while transforming the e-commerce landscape.