Joseph Thompson, Co-founder and COO of Kits.com, shares his journey in building a thriving optical brand. He discusses the evolution of branding strategies, emphasizing the power of customer insights and micro-influencers. Joseph explains how authentic connections and community-driven campaigns have fueled growth. He also explores the impact of AI and AR on the future of marketing, particularly in eyewear, and highlights the importance of removing barriers for customer engagement. Get ready for some game-changing insights!