Joseph Thompson

Co-founder and COO of Kits.com, a fast-growing optical company. He has extensive experience in leadership roles at companies like Amazon and Procter & Gamble.

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Feb 5, 2025 • 45min

From Zero to $180 Million in 6 Years by Turning Customers Into Influencers with Joseph Thompson, Kits.com

Joseph Thompson, Co-founder and COO of Kits.com, shares his journey in building a thriving optical brand. He discusses the evolution of branding strategies, emphasizing the power of customer insights and micro-influencers. Joseph explains how authentic connections and community-driven campaigns have fueled growth. He also explores the impact of AI and AR on the future of marketing, particularly in eyewear, and highlights the importance of removing barriers for customer engagement. Get ready for some game-changing insights!

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