Joseph Choi, Founder of the Viral App Founders Community, dives into TikTok marketing secrets. He reveals how TikTok’s algorithm favors engaging content, allowing apps to gain visibility without a huge follower base. Joseph shares e-commerce strategies for creating punchy, relatable videos that resonate with audiences. He emphasizes testing ideas through TikTok before full-scale development and discusses the power of working with micro-influencers for authentic reach. Tune in for insights on making your app go viral!

Joseph Choi, Founder of Viral App Founders Community, shares his insights on building profitable consumer apps. He discusses leveraging TikTok as a cost-effective user acquisition tool, highlighting the power of engaging content. Joseph reveals how e-commerce strategies can enhance app marketing, while surprising trends like photo carousels outperforming videos emerge. He also identifies underserved niches ripe for exploration, including high LTV markets like niche sports. Plus, he taps into the appeal of self-improvement movements driving app usage.