The Startup Ideas Podcast

How to build a $1M+ Consumer SaaS App (step-by-step guide)

107 snips
Nov 13, 2024
Guest
Joseph Choi
Joseph Choi, Founder of Viral App Founders Community, shares his insights on building profitable consumer apps. He discusses leveraging TikTok as a cost-effective user acquisition tool, highlighting the power of engaging content. Joseph reveals how e-commerce strategies can enhance app marketing, while surprising trends like photo carousels outperforming videos emerge. He also identifies underserved niches ripe for exploration, including high LTV markets like niche sports. Plus, he taps into the appeal of self-improvement movements driving app usage.
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ADVICE

TikTok Organic

  • Leverage TikTok Organic as it's currently the most underpriced distribution channel.
  • The cost of content creation and distribution is low, while the potential reach is high.
ANECDOTE

E-commerce Tactics in SaaS

  • E-commerce marketing tactics, like those used by Tabs Chocolate (from 0 to $10M/year), are now being used for consumer SaaS.
  • This shift offers higher margins and better exit multiples, presenting a significant opportunity.
INSIGHT

Carousels vs. Videos

  • Photo carousels are outperforming short-form videos on TikTok, offering greater scalability and ease of creation.
  • Consider using Midjourney for creating eye-catching visuals, although carousels may have lower conversion rates than videos.
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