Jose Soto

In this engaging conversation, Jose Soto, VP of Engineering at Converge Marketing, shares his expertise in data-driven marketing. He discusses how eliminating data silos empowers marketing teams with self-service tools, enhancing agility and collaboration. Jose also highlights the transformative role of AI and machine learning in enabling predictive analytics and optimizing campaigns. Additionally, he underscores the importance of continuous learning and the need for effective data governance to maintain quality across organizations. Tune in for insights on staying ahead in marketing!