Tech Talks Daily 3287: Data-Driven Marketing: How Converge Uses Technology to Drive Growth
May 23, 2025
In this engaging conversation, Jose Soto, VP of Engineering at Converge Marketing, shares his expertise in data-driven marketing. He discusses how eliminating data silos empowers marketing teams with self-service tools, enhancing agility and collaboration. Jose also highlights the transformative role of AI and machine learning in enabling predictive analytics and optimizing campaigns. Additionally, he underscores the importance of continuous learning and the need for effective data governance to maintain quality across organizations. Tune in for insights on staying ahead in marketing!
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Jose Soto's Personal Journey
- Jose Soto shares his passion for technology and solving real-world problems.
- He finds joy in mentoring and leading authentically, influenced by his role as a father.
Engineering as Data Bottleneck
- Engineering teams often become bottlenecks by tightly controlling data access.
- Empowering marketers with self-service data tools dramatically speeds up marketing agility.
Achieving Data Democratization
- True data democratization means giving the right people timely, safe access to data without technical barriers.
- Build user-friendly tools and interfaces tailored to marketing needs to empower non-technical users.