Jose Fernandez

Jose Fernandez, co-founder of EasyComp and former sales ops leader at MongoDB and Google, explores the art of sales compensation plans. He reveals how well-designed incentives can drive seller behavior and align with company strategy. From simplifying plans to the importance of clarity, he emphasizes the need for actionable and motivational structures. Jose discusses the challenges of consumption-based models and shares tech tools for real-time visibility in compensation. His insights can transform how organizations motivate sales teams and boost productivity.

Jose Fernandez, former Head of Global Sales Development at Google and now CEO of EasyCom, dives into the evolution of compensation for consumption-based models. He reveals how many companies mistakenly replicate SaaS comp structures instead of leveraging unique advantages like lower entry barriers and value-aligned spending. Insights on aligning GTM roles and the necessity for predictive forecasting shine a light on refining sales strategies. Plus, discover how the right customer fit can lead to extraordinary results and how seller responsibilities shift in this new landscape.