In this episode, Jordan Schwarzenberger, the Sidemen's manager, shares insights on the ups and downs of launching Sides and why he won't work with anyone else. They also discuss the rise of the Sidemen, the importance of strategy and decision-making, the evolution of Sidemen Sunday, the expansion of the brand, and challenges of monetizing as a creator.

Jordan Schwarzenberger, co-founder of Arcade Media and manager of the Sidemen, shares insights on the ongoing Middle East crisis, highlighting the challenges journalists face in covering fast-moving conflicts. He discusses the importance of accurate media narratives and verification in turbulent times. The conversation also delves into Sony's recent video game failure, Concord, examining its implications for the industry. Finally, Jordan reveals how the Sidemen evolved from a gaming group to a major brand, showcasing their creative strategies and impact on modern media.