Jordan Lieberman

CEO of Powers Interactive, a programmatic buying company specializing in political advertising and public policy. A veteran in the political ad tech industry.

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Nov 6, 2024 • 39min

The Role Of Ad Dollars In The 2024 Presidential Election

Join Jordan Lieberman, CEO of Powers Interactive, a pioneer in political ad tech, and Antonio Miller, Research Manager at Activision Blizzard Media, as they dissect the impact of ad dollars in the 2024 election. They explore how gaming immersion changes consumer behavior and the challenges of aligning campaigns with digital platforms. The conversation delves into the shift towards addressable media in political advertising, the evolution of voter dynamics, and the crucial role of authenticity in today’s election landscape.

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